CNN sale home 英语原文

Lynda Nair’s charming Maplewood New Jersey home has a beautiful kitchen, renovated bathrooms and four bedrooms. But when she put it on the market for sale last month at 599,000, she found no buyers, even though her broker Carol Greenberg showed the home 16 times.

 

“And (there’s) there are lots of kids on this block.”

 

What to do? Lynda, a divorced mother of two grown children who’s looking to downsize, didn’t hesitate. She lowered her asking price by $20,000.

 

“Are you confident it’s going to go at this price?”

 

“Eh… No, not really, because of what the market is now. ”

 

The market in much of the country remains sluggish. Lynda, former realtor herself, understands she needs to be flexible.

 

“Have you got any calls in the last couple of days?”

 

She followed Carol’s advice to respond to the market’s message. The original price was too high.

 

“The buyers are the one who’s going to set the price. You know we could do as much as we can. And when the buyers, when we had 16 showings in two weeks and no offers, what does that say? That says the buyers have rejected this price.”

 

Most people have an emotional attachment to their home and their neighborhood. But when it comes to selling, realtors say you have to take the emotion out of the sales equation.

 

By minimizing their emotion, sellers like Lynda can realistically assess what they need to do to make a sale at the best possible price.

 

“If I want to sell my house and move on, I have to put it where the market says it should be. I don’t have a choice.”

 

Another key to selling on this market, says Greenberg, is recognizing that buyers hope to get a deal by negotiating the seller down. So sellers have to allow for wiggle room. “I have an office.”

 

Lynda Nair says she’s willing to negotiate but only a bit considering all the money she spent on renovations.

 

“I’m not gonna give that away just because the economy has turned.”

 

Allan Chernoff, CNN, Maplewood, New Jersey.

琳达奈尔迷人的新泽西州Maplewood家有一个美丽的厨房,装修过的浴室和四间卧室。但是,当她上个月在599,000上市销售时,她发现没有买家,尽管她的经纪人卡罗尔·格林伯格(Carol Greenberg)16次出现在家中。

“(有)这个街区有很多孩子。”

该怎么办?琳达是两个正在缩小规模的成年子女的离婚母亲,毫不犹豫。她把要价降低了2万美元。

“你有信心以这个价格去?”

“呃…不,不是因为现在的市场。 ”

该国大部分地区的市场依然低迷。她以前的房地产经纪人琳达明白她需要灵活。

“最近几天你有打电话吗?”

她遵循卡罗尔的建议回应市场的信息。原价太高了。

“买家是定价的人。你知道我们可以做得尽可能多。而当买家,当我们有两个星期16次放映,没有提供,这是什么意思?那说买家已经拒绝了这个价格。“

大多数人对他们的家和邻里都有一种情感上的依恋。但是在销售方面,房地产经纪人表示,你必须从销售方程中拿出情感。

通过最小化他们的情绪,像琳达这样的卖家可以真实地评估他们需要做什么来以最好的价格进行销售。

“如果我想卖掉我的房子,我必须把它放在市场说的应该在的地方。我没有选择。“

格林伯格认为,在这个市场上销售的另一个关键是认识到买家希望通过谈判卖方来达成交易。所以卖家必须允许摆动房间。 “我有一个办公室。”

琳达·奈尔(Lynda Nair)表示,她愿意进行谈判,但考虑到她在装修上花费的所有钱,只有一点点。

“我不会因为经济转向而放弃这些。”

CNN新泽西州Maplewood的Allan Chernoff。

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